[ FILE: INSIGHTS.MD ]

Field Notes
on Mobile
Engineering

Ten technical facts from real-world app and software development. The numbers we keep on the wall, not on the pitch deck.

01/

App Store has 1.96M+ apps

But over 60% of them have never been downloaded. The 'app graveyard' grows by ~1,000 dead apps every day. Distribution beats raw quality.

02/

Average mobile session: 62 seconds

Users open apps 88 times per day on average. Every interaction must complete in under a minute or risk being abandoned mid-task.

03/

100ms = lost revenue

Amazon found that every 100ms of latency costs 1% in sales. Mobile users perceive any delay above 400ms as broken.

04/

Cold start under 2s

Google Play deprioritizes apps that take longer than 2 seconds to launch. Native binaries still beat hybrid frameworks at this metric by 3–5x.

05/

70% of bugs ship in the last 10%

Most production crashes come from edge cases discovered during the final sprint. Continuous integration cuts this to under 20%.

06/

Battery is the new UX

Apps draining 4%+ per hour are uninstalled within 7 days by 38% of users. Background processes are the #1 reason for low ratings.

07/

Dark mode saves 60% battery

On OLED screens at full brightness. It's not a trend — it's measurable hardware behavior.

08/

iOS earns 2x more, Android reaches 3x more

iOS captures roughly 70% of global app revenue from 30% of devices. Strategy depends on whether you optimize for ARPU or scale.

09/

Push notifications: 90% are ignored

But the 10% that are personalized and time-aware drive 4x retention. Generic blasts actively damage long-term DAU.

10/

WCAG ≠ optional

1 in 6 people globally have a disability. Accessible apps consistently outperform inaccessible ones — and avoid lawsuits in the EU and US.